With winter ending and the sun (for now) shining over the city, it feels like the right time for our seeds to also wake up from their dormant months and get ready to be sown.
To help them find their new homes more easily, we've started partnering with select shops to sell Heart of Gold Amsterdam seeds—and we've signed the first two! We hope to add many more by the end of spring.
We carefully choose the shops we work with, ensuring our values, mission, and vision for Amsterdam align.
Keep an eye on this space as we (hopefully) add more amazing shops and places to our list of resellers. 🙏🌺
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Nicholas Groente & Fruit (@nicholas_groente_and_fruit)
Bryan’s shop is located in the very centre of the city and is a trove of amazing local art with great music. It’s a place where you can stop for a drink or coffee, grab a bite, and discover something unique and special. It's a very special space, from which we guarantee you will always leave feeling inspired.
The shop is the epicentre and driving force behind The Secret Garden Amsterdam (now closed) — a temporarily unused backyard that, for over two years, transformed into a constantly evolving exhibition of Amsterdam’s best street art, featuring both local and international artists. A truly inspired and free space, its memory lives on through a VR project Bryan is developing, which you can check out at the shop.
© Artwork by Blade-Face
(Insta: @bladeface1979)
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JOFEL Amsterdam (@jofel.amsterdam)
JOFEL Amsterdam is located—very à-propos—in Zonneplein (which literally translates to "Sunny Square") in the heart of Tuindorp Oostzaan, Amsterdam Noord.
The shop is a versatile space that offers a mix of the nicest local, sustainable products, a second-hand clothing shop for little ones, and a trove of amazing local art—all of which you can browse while listening to great music. JOFEL also has a cosy workshop space that hosts a variety of activities and holds a repair café every first Saturday of the month.
It may be off the beaten path, but that’s all the more reason to cycle to Tuindorp from NDSM, or stop by on your way to or back from Het Twiske. Plus, you’ll find the "White Label Coffee Zon" right next door, serving great brews and tasty treats—another perfect excuse to explore this part of Amsterdam.
If it’s too much of a detour, you can also buy all our seeds online and have them delivered directly to your door!